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Gartner Market Guide 2024

Gartner® Market Guide for Consent Management

This independent review will allow you to clearly understand the market and evaluate leading universal CMP solutions capabilities so you can make a balanced, innovative product decision.

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TRENDING

failing US privacy law

US state laws are failing, and it impacts your business

Nearly half of state privacy laws aren’t protecting consumer data – find out which are failing and why it impacts your business growth…

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The ROI of consent management

The ROI of consent management

Understand the key factors to consider when looking at the ROI of consent management projects, justifying the bottom-line

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Cassie founder joined by Deloitte in webinar on Universal Consent

Cassie founder joined by Deloitte in webinar on Universal Consent

Cassie announces upcoming webinar on Universal Consent hosted by founder and featuring guest panelists from Deloitte

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children's data Financial Services

Precautionary tales on children’s data in financial services

The ICO’s latest study uncovers hidden challenges in protecting children’s privacy in the financial services industry.

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CIPA Legislation

California moves to shield businesses from privacy lawsuits, but within limits

New CIPA interpretation curbs lawsuits over online tracking, offering relief for businesses using web technologies.

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Healthcare

Key considerations for paperless consent in healthcare

Paperless consent in healthcare can enhance compliance, reduce time to services, reduce costs, and improve patient experience.

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consent identity crisis Platform

Resolving the identity crisis in consent management

Discover how IT and marketing teams can resolve conflicting consent identities and deliver compliant, personalized experiences at scale.

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synthetic data Artificial Intelligence

Synthetic data is booming – but trust is the real differentiator

Synthetic data is becoming a cornerstone of modern AI, with growing pressure on businesses to use it ethically and build trust.

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Cookies

How ITP impacts Adobe Experience Cloud performance capabilities

Understand how Apple’s ITP quietly undermines your data accuracy, personalization, and attribution when using Adobe Experience Cloud.

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Consent matching and grouping Platform

Understanding consent matching and grouping strategies

Explore how advanced consent matching and grouping strategies help global organizations unify identities and scale privacy management.

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state privacy laws Legislation

US states are strengthening their privacy laws: A look at Connecticut, Colorado, and Oregon

US states are strengthening their privacy laws, with Connecticut, Colorado, and Oregon taking major steps to enhance privacy standards.

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overpersonalization Marketing

Is there such a thing as ‘Overpersonalization’?

When done right, personalization can be the key to increasing engagement, but is there such a thing as ‘overpersonalization’?

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ITP impacts Cookies

Are your analytics lying to you? (ITP’s impact on UX and ROI)

Discover how Apple’s Intelligent Tracking Prevention (ITP) might be breaking analytics, shrinking retargeting pools, and costing conversions.

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Cassie data export module Platform

Cassie’s Data Export Module: Benefits, use cases, and how it works

Learn how Cassie’s Data Export Module allows teams to analyze and act on consent data with precision and control.

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Cassie Developer HUB

Explore Cassie’s API documentation in our dedicated Developer HUB, here you will find guides, recipes and API references.

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